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Books Frontpage The Multimodal Analysis of Television Commercials
  • 28,29 USD

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Features:

  • Pages: 218
  • Edition Date: 2013
  • Edition: 1
  • Language: Inglés.
  • Binding: Tapa blanda o Bolsillo.
  • Weight: 0,64 kg.

  • The Multimodal Analysis of Television Commercials

  • 9788437091457

  • Authors: Varios Autores [Editor], Barry Pennock-Speck [Otros autores], María Milagros Del Saz Rubio [Otros autores]

  • This book is the first of its kind entirely dedicated to the multimodal analysis of television commercials. A multimodal approach to TV ads, which integrate multiple semiotic modes, is not only useful but absolutely necessary if we are to fully grasp how they attempt to inform and persuade viewers. Nonetheless, it is no less certain that multimodal analysis should not be seen as and end in itself but as an essential tool or heuristic that feeds into and informs further avenues of enquiry..
  • 28,29 USD

  • * Free shipping to US.


  • Not available

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