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114,73
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* Free shipping to US.
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Not available
Features:
- Pages: 496
- Format: 37,2x24,6 cm
- Edition Date: 2026
- Language: Otras lenguas.
- Binding: Tapa Dura.
- Weight: 3,848 kg.
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The Elements of Brand Design
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9783836599788
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Form, color, and typography—in addition to values and vision—can make or break a brand. Starting with a text by Pentagram’s Paula Scher and Michael Bierut, this book explores the graphic elements in 100 case studies of renowned trademarks. Thanks to clever branding, the likes of BMW, Burger King, and Uniqlo have become desirable in their own right.
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114,73
USD
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* Free shipping to US.
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Not available
The book belongs to the following catalogs
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