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Books Frontpage ISE Business Foundations: A Changing World
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Features:

  • Pages: 658
  • Format: 25,4x20,1x2,00 cm
  • Edition Date: 2021
  • Edition: 12
  • Language: Inglés.
  • Binding: Tapa blanda o Bolsillo.
  • Weight: 0,944 kg.

  • ISE Business Foundations: A Changing World

  • 9781260565805

  • Authors: Linda Ferrell [Autor], O. C Ferrell [Autor], Geoffrey Hirt [Autor]

  • <span><b>Part 1 Business in a Changing World</b></span><br/><span>1 The Dynamics of Business and Economics 2</span><br/><span>2 Business Ethics and Social Responsibility 36</span><br/><span>3 Business in a Borderless World 72</span><br/><span><b>Part 2 Starting and Growing a Business</b></span><br/><span>4 Options for Organizing Business 108</span><br/><span>5 Small Business, Entrepreneurship, and Franchising 140</span><br/><b><span>Part 3 </span><span>Managing for Quality and Competitiveness</span></b><br/><span>6 The Nature of Management 170</span><br/><span>7 Organization, Teamwork, and Communication 200</span><br/><span>8 Managing Operations and Supply Chain 232</span><br/><span><b>Part 4 Creating the Human Resource Advantage</b></span><br/><span>9 Motivating the Workforce 266</span><br/><span>10 Managing Human Resources 292</span><br/><span><b>Part 5 Marketing: Developing Relationships</b></span><br/><span>11 Customer-Driven Marketing 330</span><br/><span>12 Dimensions of Marketing Strategy 360</span><br/><span>13 Digital Marketing and Social Networking 396</span><br/><span><b>Part 6 Financing the Enterprise</b></span><br/><span>14 Accounting and Financial Statements 430</span><br/><span>15 Money and the Financial System 466</span><br/><span>16 Financial Management and Securities Markets 496</span><br/><span><b>Bonus Chapters</b></span><br/><span>A The Legal and Regulatory Environment 526</span><br/><span>B Personal Financial Planning 546</span><br/><span>Glossary 571</span><br/><span>Indexes 585</span><br/><span><b>Appendixes (Available Online and via Create)</b></span><br/><span>A Guidelines for the Development of the Business Plan</span><br/><span>B Personal Career Plan</span><br/><span>C Risk—The Basics of Risk Management</span><br/>
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