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Features:
- Pages: 370
- Edition Date: 2021
- Edition: 6
- Language: Inglés.
- Binding: Tapa blanda o Bolsillo.
- Weight: 0,476 kg.
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ISE Strategic Management of Technological Innovation
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9781260565799
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Preface vi <br/>1 Introduction 1<br/><b>PART ONE</b> <br/>Industry Dynamics of Technological Innovation 13 <br/>2 Sources of Innovation 15<br/>3 Types and Patterns of Innovation 43<br/>4 Standards Battles and Design Dominance 67<br/>5 Timing of Entry 89<br/><b>PART TWO</b> <br/>Formulating Technological Innovation Strategy 107<br/>6 Defining the Organization’s Strategic Direction 109 <br/>7 Choosing Innovation Projects 129 <br/>8 Collaboration Strategies 153 <br/>9 Protecting Innovation 183<br/><b>PART THREE </b><br/>Implementing Technological Innovation Strategy 209 <br/>10 Organizing for Innovation 211<br/>11 Managing the New Product Development Process 235 <br/>12 Managing New Product Development Teams 265 <br/>13 Crafting a Deployment Strategy 283<br/><br><br/>
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